At Ritual, we recognized the importance of maintaining consistent branding as we expanded across the globe. I worked with the senior content strategist and head of marketing to develop brand guidelines and utilized a platform called Brandfolder to share them with the team. As the brand guardian, I ensured that all new and current team members understood the usage of the current brand elements through onboarding workshops and presentations on the brand's evolution.

Unfortunately, the Brandfolder link is no longer active, but you can see a screenshot of what the brand guidelines looked like below. If you're interested in knowing more about how I maintained the Ritual brand, please feel free to reach out to chat.