Ritual's In-store Experience
Company
ritual.co
Title
Lead Visual Designer
Ritual is an app that enables users to pre-order, pay ahead for pickup at nearby restaurants and cafes, and skip the line.
As lead designer, working with the senior content strategist, head of marketing, and general managers across the globe to create in-store merchandise to attract new users while retaining the merchant’s visual branding. Involving ideation sessions and two-way feedback resulted in a series of counter cards, decals, and posters focusing on Ritual’s three value props: saving time, our unique Piggyback feature, and Ritual Rewards.
The merchandise was created in English, Canadian, French, German, Dutch, and Cantonese and featured in 7 countries. Keeping in mind multiple languages and cultural variations, the end result was a success, creating artwork that reflected the culture and environments of each locale while remaining effective to scale.
Poster Design Examples:
Example of Adapting the Design to Different Cultures
When designing our merchandise for different countries, we considered cultural differences. A great example is the poster we created for our Amsterdam market. Instead of focusing on humidity as the problem, we embraced the frequent rain in the design. The Dutch poster translates to ‘Saving good hair days from rain since 2014.
Example of Window Stickers
Process Work
During the design process of our various merchandise, we would print them out and gather feedback from the office. We would also bring some of our posters to local merchants in the early stages to gauge their interest in the new designs. Here are some photos from that time.
