Ritual your Block.

Ritual's food fest offers users lunch for as little as $1 when users order through the app. The food fest runs a few times a year, and in cities where we had a larger presence, it just wasn't standing out anymore; also, when you think of a food fest in the traditional sense, you think of something you go to in person, not in an app that you download. Ritual your Block was a title that just fit; it was actionable and to the point. Working with ops and sales teams in other cities, we moulded the title to something that worked in their market. Depending on the area, the title was, Ritual your Block, Ritual your Street or Ritual your Neighbourhood. 

My role in the project was to lead the design alongside our content strategist to build a fresh concept around Ritual your Block. I then led two other designers to produce collateral for all seven countries in 5 languages. We also created customizable collateral on Brandfolder that the sales, marketing and ops team could use and print independently.