Ritual's in-store experience.

As lead designer, working with the senior content strategist, head of marketing,  as well as general managers across the globe to create in-store merchandise to attract new users while retaining the merchant’s own visual branding. Involving ideation sessions and two-way feedback, the end result was a series of counter cards, decals, and posters focusing on Ritual’s three value props: saving time, our unique Piggyback feature, and Ritual Rewards.

The merchandise was created in English, Canadian, French, German, Dutch, and Cantonese, and featured in 7 countries. Keeping in mind multiple languages and cultural variations, the end result was a success, creating artwork that reflected the culture and environments of each locale, while remaining effective to scale.