Ritual’s Food Fest was a fan-favorite campaign offering $1 lunches through the app but in bigger cities, it was starting to lose its edge. The name felt generic, and the experience didn’t match the energy of something called a “food fest.” It needed a new angle one that felt local, digital, and dynamic.

That’s where Ritual Your Block came in. Working with internal teams across cities, we developed a refreshed campaign concept that could flex based on location Ritual Your Block, Ritual Your Street, or Ritual Your Neighbourhood. Along side the marketing team and the content strategist we built a cohesive identity around the new name and guided a small team to produce collateral for seven countries in five languages. To make it scalable, we also created customizable templates in Brandfolder, giving local teams the tools to adapt and activate the campaign on their own terms.

Scope

• Art Direction

• Branding

• Campaign Concepts

• Marketing Collateral

• Merchandise

• Out Of Home